Keep Good In
We believe in the simple philosophy that we should Keep Good In.
That’s why we’ve built our company on the powerful benefits that come from tart cherries: benefits that allow our customers to be healthier, both mentally and physically.
While we’ve found great success helping people with our tart cherry products, this is a philosophy that doesn’t stop there. It also guides our actions toward our employees, our innovations, our processes and our stewardship. It’s our foundation, our purpose and our mission. Every action we take grows from it. Every decision we make is measured by it. And every success we have starts when we Keep Good In.
OUR GUIDING PRINCIPLES
Embrace expertise, but do so with knowledge and humility
Listen to science and our customers
Focus on healthy products that taste great
Put good into everything we do
Celebrate the pursuit of wellness at every age
Act as a partner in health
Prepare for sustained success day after day
Be clear and transparent about our benefits and our beliefs
HOW IT ALL STARTED
When a former athlete discovered the benefits of tart cherries, he couldn’t quite believe they were true. So, he partnered with a research team at Cornell to study these incredible tart cherries and find out if they really were as beneficial as he thought. After a good bit of testing, research and trial, Cheribundi was born.
Connecting with – and supporting – growers across the country has been vital to the success of Cheribundi. These growers and those involved at their farms have become a part of our Cheribundi family.
Now, our supernatural, tart cherry juice comes backed by science – and families of cherry harvesters across the country – and is ready to be shared with the world.